World Breastfeeding Week or WBW is a global campaign to raise awareness and support on breastfeeding. It is officially celebrated every 1st to 7th August every year in commemoration of the 1990 Innocenti Declaration.
WBW started in 1992 and every year it comes with annual themes including women and work, healthcare systems, community support, economy, ecology, science, education and human rights.
Four general objectives of this WBW are:
- INFORM celebrants about the selected theme of the year
- ANCHOR the theme within the global breastfeeding agenda
- ENGAGE with individuals and organisations for greater impact
- GALVANISE action on the selected theme and related issue
This year’s theme is Support Breastfeeding For A Healthier Planet which links between breastfeeding and planetary health. Let’s read the framework below for our better understanding π₯°
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